Home » Airchecks » This Will Require Some Thought

This Will Require Some Thought

I post the following for your amusement and entertainment. It is a telescoped aircheck of  my show on MAC 94.7 this afternoon. I need to give it a listen-to and analyze it for content. I will let you know what I decide.

March 22, 2017

OK. Here’s what I’ve come up with. I’ve been criticized by station management for being too political. And let me say at the outset that it is not my radio station… I’m merely a part-time announcer, on the air four hours a day, five days a week. If management was losing advertisers over my political opinions, they would be well within their rights to either shitcan me or just tell to dummy up on the politics yip-yap.

So, I audited my show today. Out of a 4-hour show, my telescoped aircheck runs a bit more than 30 minutes… about 1/8th of the duration of the show. During the show, I “cracked the mic” 26 times. That’s comes to a bit more than a minute per chat break.

Out of those 26 chat breaks, I mentioned political news 6 times and just told jokes or gave time checks, etc., the other 20 times. Going with the average of one minute per chat break, I discussed the day’s political news for six minutes out of a 240-minute radio show.

In other words, 2.5% of my four-hour show today was devoted to humorous takes on the political news of the day. A whole 8.3% was spent doing other chat, with the remaining 89.2% devoted to music, commercials, promos and other show elements.

Again, I go back to the central fact that I do not own or even run this radio station. I’m grateful for the fact that management allows me to kill four hours a day, five days a week doing something I love doing.

But I’ve been doing this for too long — 40 years since doing my first professional radio show — to be muzzled. I am mindful of the audience. I am mindful of the importance of advertiser opinion.

I just don’t believe 2.5% of a 4-hour show is anything that should cause a great deal of heartburn among management. I know it’s small town radio, but I am trying to entertain and inform more than just one well-meaning guy in the office at the end of the hallway.

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